It’s common knowledge that girls go crazy when they smell one of AXE's body sprays. Now AXE has launched their new line of hair products in France with a commercial that shows a bunch of sexy choir girls who can’t help but sing in tune with a guy running his hands through his hair. Pretty hilarious. AXE France put us in charge of developing a game based on the TV script; we came back with a guitar hero-like flash game embedded in the axe YouTube channel. Pushing the right buttons at the right time would give the user control over the whole choir.