The brains behind FUEL had the genius vision of connecting globally all inspired inventors. They  wanted to link universities, think-tanks, and invention platforms world-wide through a digital platform. Our challenge was not only to create the technology that makes it possible to connect the intellectual capital present in each center and institution, but also to come up with the entire face of the brand – from the logo and the corporate identity to a cross-device interface design. Next we developed the database behind it as well as all the front ends. First the iPad, then the web. As a result of our work, the members of FUEL's selected crowd of investors were able to touch their favorite ideas from anywhere in the world using the company's high-profile limited access platform.